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Breaking the Growth Barriers in the IT and Software Sectors
There's nothing automatic about corporate growth, particularly in the information technology industry; "build it and they will come" is a myth. In the real world there is either a structured, process-driven growth cycle, or stagnation — and...
Forex Scams: How to Spot Them a Mile Away
In recent years, investors have witnessed increased number of investment opportunities and offerings. While the complexity and success of these investment products vary, technological innovation has made the Forex market one of the fastest growth...
Innovation Management - Forcing Inspiration
Most people, when they have to complete a creative endeavour, often tend to wait for inspiration. It is not unusual to find, therefore, that most people take inordinately long to complete projects or never finish them at all. Look at the infinite...
Meaningful Diversity: Creating Cultures of Inclusion
As you look around your workplace do you see a too comfortable “sameness” in the faces present? Are you able to make decisions almost too quickly because you’re all “on the same page?” Do you find yourself doing things the same way and getting...
The Power of Marketing Podcasts
If you've used the Internet at all this year, you've probably
heard of podcasting. It's the one word that's almost guaranteed
to come up in discussions of small business marketing, and with
good reason too. Podcasting has become more and more...
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Colours Wheelchairs Announces European Expansion Plans
Colours N’ Motion is a maverick in the wheelchair industry. In a market that generally concentrates on price and technology, Colours' focuses on esthetics and comfort. While most manufactures advertise a product, Colours communicates a lifestyle message. Colours’ is often controversial, using strikingly beautiful, disabled models in its ads to convey the message that sensuality and esthetics need not limited by disability. A well known brand in the USA, Colours now announces its plans for development in Europe: Colours has selected Med Services Europe to develop and manage its European distribution network.
John Box, President of Colours in Motion said: “Colours designs and manufactures adult and pediatric wheelchairs as well as sport wheelchairs for an international market of disabled customers. With over 85% of our sales derived from the US market and distributors in Japan, Australia, New Zealand and The Netherlands, Colours is now seeking to further develop its market within the European Union. We see our collaboration with Med Services Europe as an important step forward in the development of our international operations.”
Dr. Gene Emmer, President of Med Services Europe said: “Med Services Europe is proud to represent Colours in Europe. Colours is exactly the type of company we seek as a partner. Their
Associated Websites
products are known in the industry as innovative. For example, at 14.5 pounds (6.6 kg) the custom-designed Zephyr is one of the lightest, if not THE lightest wheelchair on the market. The Boing! is the first wheelchair on the market with four-wheel independent suspension. But even more than technology, the focus at Colours is on customer service and esthetics. Colours makes every effort to assure that its customers are delighted.”
European Distributors interested in discussing collaboration are encouraged to contact Dr. Emmer directly.
About Colours ‘N Motion:
Colours is considered a leader in the design of innovative active wheelchairs. From its inception in 1992 Colours’ main goal has been to improve the lives of disabled people through innovation in equipment and services to the disabled community. Colours’ wheelchairs are lightweight, adjustable and customizable. Colours is disabled owned and operated. For more information: www.ColoursWheelchair.com
About Med Services Europe:
Med Services Europe B.V. is based in Amsterdam and specializes in Sales, Marketing and Business Development services for the Medical industry. Its area of focus is Europe. For more information: www.MedServicesEurope.com Telephone: +31648566707
About the Author
Gene Emmer is president of Med Services Europe
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