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Chasm of Change---Restructuring --- The Goliath of Change
Copyright 2005 Rick Johnson
Restructuring --- The Goliath of Change
Richard L. Daft one of the country’s recognized academic leadership experts raises the question, “What kind of people can lead an organization through major change?” A...
Innovation, Idea Selection, Valuation
There is no sure fire route to commercial success, but one can maximize the chances of selecting those ideas that are most likely to succeed. Organizations short of R & D resources must implement such processes. The Economist (2003) states that...
Innovation Management, Brainstorming Management – Why People Hate To Brainstorm!
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea...
Innovation Management – Ignoring Content
A useful approach when generating ideas is simply to ignore content. Evaluating content is a hindrance rather than an enhancer. If the people who wrote Red Riding Hood had realised the number of interpretations and analysis it was going to receive,...
Making Profitable Lemonade From Lemons!
This October 31 turned cold, wet and dreary across Chicago and its suburbs. A rotten night for Halloween. And it could have been a lousy night for this business traveler, cheered only by the prospect of conducting an interactive team session the...
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Creating a Business Vision & Mission
For any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large.
A Business Vision that Inspires!
If you don’t know where you are heading, then you can make any choice and go in any direction (including backwards). The value in knowing your final destination (your vision) is that you can choose to take the specific paths that lead you there. Your action is intentional and keeps you pointed in the right direction.
Vision statements can take many forms. They answer the question: “What will success look like?” Their main purpose is to articulate the “dream” state of the business. If your business could be everything you dreamed, how would it be? To help you to craft your vision statement, try writing your answers to the following questions:
·Why did I start this business?
·When I move on from this business, what do I want to leave behind?
·What am I really providing for my customers beyond products and services?
·If my business could be everything I dreamed, how would it be?
Here are a few examples of powerful vision statements from the real world:
eHam.net - “To build the largest and most complete Amateur Radio community site on the Internet”
Coachville - Everyone is a coach
Bill Gates - There will be a personal computer on every desk running Microsoft software
Once you have created the long-term vision for your business, it creates the context in which all other decisions are made. Your statement should stretch expectations, aspirations, and performance. Without that powerful, attractive, valuable vision, why bother?
A Clear Mission that
Associated Websites
describes what you do
For any business to succeed, even a business consisting of one individual, it (he/she) needs to know what they're about - what, precisely, it is that they do. The mission statement describes the "what" of your business. It states why your organization is in business and what you are hoping to achieve.
A typical mission statement contains three components:
1.The overall purpose of your business – what are you trying to achieve, why are you in business
2.What your business does – products and services it provides
3.What’s important to your business – the values your business lives by
Some examples:
Pfizer Pharmaceutical’s mission statement: “We dedicate ourselves to humanity’s quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer and animal health products”.
Purpose: quest for longer, healthier, happier lives
Business:pharmaceutical, consumer and animal health products
Values:Innovation
Dell Computers statement – “With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use”.
Purpose:provide customers with superb value technology
Business:high quality, relevant technology, customized systems
Values:superior service and support, easy to buy, easy to use
A well-crafted mission statement becomes the glue that binds the various parts of the business
About the Author
Megan Tough, director of Action Plus, works with small business professionals who are ready to do more than ‘just get by’. Increase your income - decrease your stress! To learn more and to sign up for more FREE tips and articles like these, visit www.megantough.com
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