|
|
|
10 Ways to Develop Your Latent Leader
latent (adj.) – Not visible or apparent, but capable of developing or being expressed; dormant.
Everyone has leadership qualities. The visible difference lies in the degree those qualities are developed. Each individual chooses their own path...
Creativity, Innovation – Competition versus Collaboration
There is much confusion as to whether competition or collaboration is most beneficial to creativity and innovation. Though there are negatives to collaboration and it is not easy separating the effects of time pressure and group activity, in...
Does Your Business Need An Attitude Adjustment
First you need to: Change your attitude. I know you feel you have a good reason for feeling bad. However, instead of moaning and groaning about why me, ask yourself how you can turn the situation around. It’s better than feeling sorry for...
Innovation Management – Famous Failures!
However, commercial success is not the only measure of success. One other method of gauging success is the effect on culture and the market – is it significant or not? Examples include:
Creativity can be defined as problem...
New Leadership For A New War
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
|
|
| |
|
|
|
|
|
|
Creating a Business Vision & Mission
For any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large.
A Business Vision that Inspires!
If you don’t know where you are heading, then you can make any choice and go in any direction (including backwards). The value in knowing your final destination (your vision) is that you can choose to take the specific paths that lead you there. Your action is intentional and keeps you pointed in the right direction.
Vision statements can take many forms. They answer the question: “What will success look like?” Their main purpose is to articulate the “dream” state of the business. If your business could be everything you dreamed, how would it be? To help you to craft your vision statement, try writing your answers to the following questions:
·Why did I start this business?
·When I move on from this business, what do I want to leave behind?
·What am I really providing for my customers beyond products and services?
·If my business could be everything I dreamed, how would it be?
Here are a few examples of powerful vision statements from the real world:
eHam.net - “To build the largest and most complete Amateur Radio community site on the Internet”
Coachville - Everyone is a coach
Bill Gates - There will be a personal computer on every desk running Microsoft software
Once you have created the long-term vision for your business, it creates the context in which all other decisions are made. Your statement should stretch expectations, aspirations, and performance. Without that powerful, attractive, valuable vision, why bother?
A Clear Mission that
Associated Websites
describes what you do
For any business to succeed, even a business consisting of one individual, it (he/she) needs to know what they're about - what, precisely, it is that they do. The mission statement describes the "what" of your business. It states why your organization is in business and what you are hoping to achieve.
A typical mission statement contains three components:
1.The overall purpose of your business – what are you trying to achieve, why are you in business
2.What your business does – products and services it provides
3.What’s important to your business – the values your business lives by
Some examples:
Pfizer Pharmaceutical’s mission statement: “We dedicate ourselves to humanity’s quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer and animal health products”.
Purpose: quest for longer, healthier, happier lives
Business:pharmaceutical, consumer and animal health products
Values:Innovation
Dell Computers statement – “With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use”.
Purpose:provide customers with superb value technology
Business:high quality, relevant technology, customized systems
Values:superior service and support, easy to buy, easy to use
A well-crafted mission statement becomes the glue that binds the various parts of the business
About the Author
Megan Tough, director of Action Plus, works with small business professionals who are ready to do more than ‘just get by’. Increase your income - decrease your stress! To learn more and to sign up for more FREE tips and articles like these, visit www.megantough.com
|
|
|
|
|
|