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Cisco: Inching Us Towards True Covergence
Cisco acquires Scientific Atlanta, with the hope of combining
the various home networks: video, data, voice, audio. In one
stroke, Cisco has positioned itself at the pinnacle of the
Network Convergence debate.
Only two companies had a...
Creativity, Innovation and the importance of Spontaneity
Spontaneity occurs when ideas or behaviours are expressed without evaluation. This lack of evaluation is the key to good idea generation. Some of the links include:
a) Large, quality idea pools are built up through a separation of...
How to choose: Laser Printers, Inkjet Printers, Dot Matrix Printers
Man is always in constant search for knowledge which he makes use to create innovations that will make his life better. Among the varied inventions of man is a computer printer. The first computer printer can be traced back in the year 1953...
Innovation Management – Testing Ideas
Sometimes ignoring everybody works. But this is rare. And only wise if you can afford the loss.
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and...
Poster Digital Printing for Growing Business
With the modern complexities of life now days, it is but important to be abreast with the latest and the more effective ways of advertising and promoting your services and products to let your business grow and be wide known popular. That is why...
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Innovation Management, Brainstorming Management – Why People Hate To Brainstorm!
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
One common method in the problem identification and idea generation phase is the use of brainstorming. In fact, it is not unfair to say that whenever managers have a problem to solve, they are likely to herd people into a room with a flip chart and conduct (usually an ineffective) brainstorming session.
There are a number of reasons why people hate brainstorming sessions. Further, there are a number of reasons why proper brainstorming management yields superior results.
a) Brainstorming dilutes ideas. Many individuals who think that they may be onto the something find that their ideas become diluted as a result of compromise.
b) The sum of ideas produced by individuals acting alone is greater than the sum of ideas produced by those individuals acting in groups. Thus proper brainstorming
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management includes asking participants to address the problem and generate ideas before the actual brainstorming session.
c) Large groups produce negatives such as groupthink, evaluation apprehension and status deference which causes people to shut down.
d) Idea generation is a cognitive process and relies on the team leader having the skills to elicit that cognitive activity from individuals. Often team leaders are assigned that role for other reasons.
e) Large groups are often dominated by higher status and more forceful personalities, thus lessening the impact of other participants. Often team leaders do not have the skills to manage all people.
Kal Bishop, MBA
About the Author: Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
Source: www.isnare.com
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