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Informative Articles

Business Innovation – Masks and Trance
One useful import from the field of Improvisation is the concept of Masks and Trance to get people thinking in different directions... Creativity can be defined as problem identification and idea generation whilst innovation can be...

Dialogue: The Key to Innovation
In many ways, today's Internet businesspeople are completely on their own. For some people, the lack of bosses, employees and co-workers is one of the reasons why they chose to enter e-commerce in the first place. Certainly, being able to chart your...

How to Select Sales People More Effectively
If you’re looking for good salespeople, and particularly if you’re trying to qualify candidates by phone, there’s an emotional intelligence protocol you can use to better qualify them and save yourself time and money. There’s been a lot of research...

Management Consultants, Creativity, Innovation
Most firms have intelligent, capable, knowledgeable managers who are very good at day-to-day problem solving. So why do they need management consultants? There are occasions when consultants bring in specialist competencies, but if that is not the...

Why Talk about Your Finances to Strangers?
Blogging is the latest innovation to take the web by storm. According to blog tracking firm Technorati, there are currently 20.6 million blogs with thousands more added every day. According to Blogherald, 30% of internet users (50...

 
Innovation Management – How Does The User Benefit?

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Idea valuation techniques include:

a) Comparing idea types

b) Analysing fit with the firm

c) Analysing practical impediments

d) Deciding when to issue GO or KILL decisions when ideas are within the idea funnel

However, what is often overlooked is in-depth analysis of user benefits. Ultimately, an idea is valued by user take-up. In a commercial world, it is valued even more severely – by profit margin and shareholder / stakeholder benefits.

Analysis of the buyer experience cycle and the utility layers is a start point.

Along the buyer experience cycle, it is possible to

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measure benefit along at least six stages. These include:

a) Purchase

b) Delivery

c) Use

d) Supplements

e) Maintenance

f) Disposal

Along the utility level, it is possible to measure user benefit along several more levels, including:

a) (Collective) productivity

b) Simplicity

c) Convenience

d) Risk

e) Fun and Image

f) Environmental

g) Friendliness


Kal Bishop, MBA


About the Author: Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

Source: www.isnare.com