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Informative Articles

Creativity and Innovation Management – Incubation and Insight
Two of the most common terms in the field of creativity include Eureka! Or Aha! Often these terms are used to describe that moment when an idea has occurred “out of the blue.” This whole set of terminology and the inherent assumptions are...

Creativity and Innovation Management- why products fail.
There is no sure fire route to commercial success but the probability of success can be increased. This is important for at least two reasons: a)Resource Management. The Economist (2003) states that 3000 bright ideas result in 100 worthwhile...

Finding Your Next Big Idea
The business enterprise has two, and only two, basic functions: marketing and innovation. It is not necessary for a business to grow bigger; but it is necessary that it constantly grow better. - Peter F. Drucker The...

Innovation Management – Ignoring Content
A useful approach when generating ideas is simply to ignore content. Evaluating content is a hindrance rather than an enhancer. If the people who wrote Red Riding Hood had realised the number of interpretations and analysis it was going to receive,...

Six Disciplines for Excellence
Too often, the majority of business improvement books are long on theory and short on practicality. The ideas are good (or great), but most business leaders do little to incorporate the ideas in their businesses long enough for positive change to...

 
Lisbon Strategy

The nutshell, the main concerns of Europe's citizens,Jobs, growth, the environment and a proper social net.The current lack of economic growth affects all of us;, our pensions, salaries and our standard of living considerably suffer from it.To avoid this, Heads of State and Government of the European Union met in Lisbon in 2000 and launched a series of ambitious reforms at national and European level. By establishing an effective internal market, by boosting research and innovation and by improving education, to name only a few reform efforts, they aimed to make the European Union “the most dynamic and competitive knowledge-based economy in the world” by 2010.

We are now half-way through the process and the results are not very satisfactory. The implementation of reform in Member States has been quite scarce. The reform package consists of 28 main objectives and 120 sub-objectives, with 117 different

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indicators. The reporting system for 25 Member States adds up to no fewer than 300 annual reports. Nobody reads of all of them.

To remedy this lack of commitment of Member States, the Commission proposed to establish a new kind of partnership with Member States. It also decided to focus efforts on two main areas: productivity and employment. To make things simpler and more coherent, there shall be just one national growth programme and one EU growth plan.

The European Union cannot boost productivity and employment if Member State do not do their part.

About the Author

Amarendra Bhushan, An Indian. As one of the leading article writer, and corporate hotel professional. Advisor to various Hotel & organizations. He is an elected member of south Indian hotel and restaurant federation. Now staying at city of Athens Greece. Amarendra bhushan Dhiraj Athens, Greece PH-0030-6947667507 Abdhraj@mail.gr