|
|
|
Good Idea Generation – a process
It seems incongruous that good idea generation can be a process or that a process may lead to insight. However, if you examine the behaviour of people who regularly generate good ideas – such as creatives in advertising - you will find that common...
How to know when you're on a winner
How to know when you're on a winner with sales managemnt changes The catchword today for business is flexibility. With changes in suppliers, customers, and the processes connecting them altering almost daily (or so it seems) the future clearly...
Innovation Management – Famous Failures!
However, commercial success is not the only measure of success. One other method of gauging success is the effect on culture and the market – is it significant or not? Examples include:
Creativity can be defined as problem...
Marketing - The Way To Make What You're Really Worth
You only have so much time in a day right? So wouldn't it make sense to focus as much of your time as possible on the things that produce the highest payoff. I don't know about you but most small business owners are do-it-yourself types and get...
Mirror Reality thru Full Color Rush Postcards
Nothing compares to seeing and feeling reality in front of you.
The sight can be enchanting and moving. You can be moved by the
sight or flabbergasted by its beauty. Feel it, sense it, there
is no way you can seize it other than having it that...
|
|
| |
|
|
|
|
|
|
Six Key Principles of Corporate Accountability
The foundation of any business transaction is the promise of fair deal. In complex organizational relationships, it is all too easy to lose sight of the existence and terms of this deal. On the surface, that employer/employee relationship, called a job, is a fair deal wherein the employer’s money is traded for the employee’s time and talent. The deeper reality, however, is that the employer is actually trading resources for a set of desirable results, which the employee is expected to deliver. The promise to faithfully deliver as agreed by both parties is the essence of accountability.
We recommend that organizations give voice to their accountability through a document called an Accountability Agreement. An Accountability Agreement clearly states the results that each member of an organization, from the most senior to the most junior, is expected to bring about [For specific examples of Accountability Agreements, please see our online tool at http://www.AlignOnline.com]. The following six principles form the foundation for negotiating and understanding accountability. Together they form a practical theory of accountability, the transforming effect it can have on an organization, and its essential role in creating significant business results.
I. Accountability is a Statement of Personal Promise
Accountability is both a promise and an obligation to deliver specific, defined results. Accountability, as we define it, does not apply in an abstract way to departments, work groups, or entire organizations. Accountability applies to individuals and their personal promise that these functions will deliver the agreed results. Accountability is first and foremost a personal commitment to the organization and to those the organization serves. It is more than just trying, doing your best, or behaving in certain ways. Accountability empowers individuals to push their circle of influence outwards in pursuit of results.
II. Accountability for Results Means Activities Aren’t Enough
Everyone in an organization, from the CEO to the janitor, has some piece of the business and a corresponding set of results which are theirs to achieve. Distinguishing results from activities requires a shift in traditional thinking built on an awareness of why we do what we do. For example, a typical supervisor’s job description includes activities such as “training,” “performance evaluations,” and “timely communication”. In contrast, a supervisor’s accountabilities should include a result such as “the success of all direct
Associated Websites
reports.” This concept addresses the common observation that everyone is busy but only some people are productive.
III. Accountability for Results Requires Room for Judgment and Decision Making
If you’re not allowed to use any judgment or discretion on the job, if you’re told to follow the rules no matter what, if no decision is up to you, then your boss can only hold you accountable for activities. You can be held accountable for doing what you’re told, but you can’t be held accountable for the outcome. Judgment and innovation can never be fully described in a job description. When employees are expected to be resourceful in the achievement of results, they are held accountable for capturing opportunities or ignoring them.
IV. Accountability is Neither Shared nor Conditional
Accountability Agreements are individual, unique, and personal strategies. No two people at the same level in an organization should have the exact same accountabilities. Separating each person’s accountabilities can be challenging, but valuable clarity results from the struggle to eliminate overlaps.
V. Accountability for the Organization as a Whole Belongs to Everyone
Every employee’s first accountability is for thinking about and acting on what is best for the organization, even if doing so means putting aside one’s individual, functional, or departmental priority. The most successful organizations expect and allow every person to be of practical assistance in realizing the organization’s goals.
VI. Accountability is Meaningless Without Consequences
In Accountability Agreements, consequences need to be negotiated. Negotiated consequences that are personally significant to the employee in question are an essential element of Accountability Agreements and are fundamental to forging a fair deal. This is a key step in forging an interdependent and mutually beneficial relationship with one’s employer.
Organizational accountability entirely subverts the tendency to make excuses and shift blame. When employees make clear and specific commitments for their own work, entire organizations become aligned and achieve specific measurable results.
About the Author
Shaun Murphy, Ph.D. and Bruce Klatt, M.A. are senior partners in Murphy Klatt Consulting and authors of Aligned Like a Laser (2004) and Accountability: Getting a Grip on Results (1997). For more information please go to http://www.murphyklatt.com or try their online Accountability Alignment tool at http://www.alignonline.com
|
|
|
|
|
|