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Cicadas and Brilliance In Marketing
I have found another nugget of marketing brilliance that I want to share with aspiring entrepreneurs around the world. In this example of marketing brilliance, you will see how innovation and careful planning can result in a brilliant idea and...
Innovation Management – Confidence in People
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Mirror Reality thru Full Color Rush Postcards
Nothing compares to seeing and feeling reality in front of you.
The sight can be enchanting and moving. You can be moved by the
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Secret Business Strategies of Bill Gates and Jeff Bezos
"We're trying to build something lasting." - Jeff Bezos,
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"In all of our activities, we take a long-term view." - Bill
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Speed as a Trend
Observing and reacting to trends makes the difference between success and failure in today's marketplace. Technology is shrinking time and space, giving customers more choices and businesses more competition with less time to respond. Thus, speed is an emerging trend that impacts business in a number of ways.
In today's turbulent business world, the most profitable businesses are those that anticipate and react quickest to customers' needs. Success means moving more quickly than ever before. It doesn't mean pushing yourself to work at an overstressed, breakneck pace. It does mean taking a whole new focus and approach to working, selling, managing and leading to speed up the business.
Researchers and consultants are talking to businesses to find what does and doesn't work in an era of accelerating change. Whether it's GE or Motorola in manufacturing, Wal-Mart or Home Depot in retailing, or Southwest Airlines in the service sector, thriving businesses are practicing some common key essentials.
* Focus on the customer. Ask, listen, and respond.
* Align with the future. Benchmark and prepare.
* Be an innovator. In an era of rapid change, improvement through innovation is king.
* Do it with quality. It lowers costs, increases speed, builds pride, and improves customer loyalty.
* Get rapid, accurate feedback. Know what your customers, competitors, employees, suppliers, and the market are
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doing. Ignorance can be fatal.
* Ability means agility. Be flexible and quick to respond and adapt.
* If it doesn't add value, don't do it. If an activity doesn't add value, get rid of it.
* Build teams, not empires. Self-directed work teams make better, faster decisions.
* Lifelong learning is everybody's job. Learn how to learn and keep learning.
* Just do it! Set deadlines that force you to use time efficiently and effectively.
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About the Author
Harry K. Jones is a professional speaker for AchieveMax® Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management. For information, call 800-886-2MAX or visit http://www.AchieveMax.com.
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