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A Financial Case for Leadership Development
In the competitive world of business, companies may decide to
forgo leadership training in order to cut costs. However, a
high-quality Leadership Development course can save six figures
off a company's bottom line each year. Not only does a...
Buying Jewelry For Your Business Part 6 Buying Pearl Jewelry
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly...
Domestic Merchant Account Options
A domestic merchant account may be the best option for your
company. That's because when you have an account managed by a
company located in your country of residence, both you and the
lender are familiar with laws and business codes that can...
How to know when you're on a winner
How to know when you're on a winner with sales managemnt changes The catchword today for business is flexibility. With changes in suppliers, customers, and the processes connecting them altering almost daily (or so it seems) the future clearly...
Innovation Management – moving past the wall
One useful tool in the idea generation phase is to simply be prolific. It can be said with great confidence that quality is related to sheer quantity. Some of the most highly recognised creative products came about when the creator was being...
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The Power of Marketing Podcasts
If you've used the Internet at all this year, you've probably
heard of podcasting. It's the one word that's almost guaranteed
to come up in discussions of small business marketing, and with
good reason too. Podcasting has become more and more popular
over the past 12 months and is set to become the most powerful
marketing tool of the future. But what exactly is it?
What are Marketing Podcasts?
In simple terms, podcasts are like radio transmissions which are
broadcast over the Internet. Listeners subscribe to an RSS or
Atom feed and can listen via their computer or hand-held devices
such as iPods. They're a little like a blog and a little like
radio - and they're starting to take off in a big way. In
marketing terms, podcasting presents a new and very powerful
method of communicating directly with your clients, both current
and prospective.
What are Marketing Podcasts About?
The simple answer to this question is that a marketing podcast
can be about anything and everything you think will be of
interest to your listeners. You may want to talk about a new
innovation you're using in your business, interview some of your
industry leaders or discuss some of the big issues in your area
of the business world. The choices are endless and it's up to
you to use your imagination to come up with something people
will be interested in hearing.
Why use Marketing Podcasts?
There are many different ways in which marketing podcasts can
help benefit your business . Here are just a few of them.
1. Marketing podcasts help build tangibility By creating a
podcast you let your listeners/customers see the real you - the
people behind the business. This helps give your business some
kind of tangibility and personality. Rather than just being a
faceless corporation your business becomes something your
customers/listeners can relate to and understand.
2. Marketing Podcasts Increase Your Credibility By offering a
podcast on a particular subject, you're establishing yourself as
an expert
Associated Websites
in that subject. People like to buy from experts -
podcasting helps build trust and, by extension, grows sales.
3. Marketing Podcasts Add Value to Your Business
By offering a podcast, you're giving visitors to your website
something free - and something which they'll hopefully enjoy
enough to want to hear more of. This means that they'll become
repeat visitors and may even turn into customers.
4. Podcasts Build Loyalty Marketing podcasts work in much the
same way that email newsletters build loyalty towards your
business by providing free information to subscribers. As you
start to build up a listener base for your podcasts you'll be
creating your own form of word-of-mouth advertising as your
listeners tell other people about your podcasts and your
business.
5. Getting Started in Marketing Podcasting Creating a podcast is
surprising simple. In terms of hardware all you need is a
computer, mic and broadband connection. Simple, free pieces of
software such as audacity (http://audacity.sourceforge.net/)
allow you to record it, then it's a matter of saving the file as
.MP3 and uploading it to your server.
Once uploaded, your podcast is ready to be distributed, and this
can be done through aggregators such as iPodder (www.ipodder.org
) and FeedDemon (www.feeddemon.com ) or via web-based
directories such as Podcast Alley (www.podcastalley.com) and
BlastPodcast (www.blastpodcast.com) .
Some Podcasts for you to Start off With:
"The Marketing Moment" -
http://www.digitalpodcast.com/detail.php?id=3024 "Win Federal
Contracts" - http://www.podfeed.net/category_item.asp?id=2515
©2005 Robert Moment
About the author:
Robert Moment is a business strategist and author of "It Only
Takes a Moment to Score" found on Amazon.com and Barnes and
Noble. Robert shows entrepreneurs how to turn ideas into wealth,
how to avoid becoming a statistic - and have FUN! Download the
FREE Special Report, "17 Ways to Turn Your Content into Money"
at http://www.sellintegrity.com
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