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An Introduction to Incorporating in Florida
Starting a business? Relocating your corporation’s headquarters? The state of Florida is ripe with business opportunity. The Governor of Florida, Jeb Bush, recently proclaimed that Florida ""is a story of a robust economy, of technology innovation,...
Great Ideas And Tips For Entrepreneurial Success From Jeff Bezos Of Amazon.com
For ten years the world has been watching with Awe and
Admiration the Phenomenal success of Jeff Bezos the Founder and
CEO of Amazon.com.
The goal of each and every Entrepreneur be they Home Based
Business or not is to achieve success and...
India: Favoured Destination Choice for Off-shoring / Outsourcing
Article:
When, companies worldwide wish to turn back their fortunes by
retaining profits, the first thought that springs to mind is
cutting costs without losing on quality, and instantly,
off-shoring / outsourcing to India becomes the...
Innovation Management – Diversity Can Make All The Difference
Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!
It is incredible that this concept is getting coverage in 2005. I mean, how many new ideas, novel ideas and divergent thinking is going to come from an...
New Recording Artist
Copyright 2005 Brian Beshore
The big recording label’s woes over the digital revolution are only going to get worse. For a decade or longer, the major recording companies have grown rigidly opposed to anything or any idea that is truly new.
...
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The Power of Marketing Podcasts
If you've used the Internet at all this year, you've probably
heard of podcasting. It's the one word that's almost guaranteed
to come up in discussions of small business marketing, and with
good reason too. Podcasting has become more and more popular
over the past 12 months and is set to become the most powerful
marketing tool of the future. But what exactly is it?
What are Marketing Podcasts?
In simple terms, podcasts are like radio transmissions which are
broadcast over the Internet. Listeners subscribe to an RSS or
Atom feed and can listen via their computer or hand-held devices
such as iPods. They're a little like a blog and a little like
radio - and they're starting to take off in a big way. In
marketing terms, podcasting presents a new and very powerful
method of communicating directly with your clients, both current
and prospective.
What are Marketing Podcasts About?
The simple answer to this question is that a marketing podcast
can be about anything and everything you think will be of
interest to your listeners. You may want to talk about a new
innovation you're using in your business, interview some of your
industry leaders or discuss some of the big issues in your area
of the business world. The choices are endless and it's up to
you to use your imagination to come up with something people
will be interested in hearing.
Why use Marketing Podcasts?
There are many different ways in which marketing podcasts can
help benefit your business . Here are just a few of them.
1. Marketing podcasts help build tangibility By creating a
podcast you let your listeners/customers see the real you - the
people behind the business. This helps give your business some
kind of tangibility and personality. Rather than just being a
faceless corporation your business becomes something your
customers/listeners can relate to and understand.
2. Marketing Podcasts Increase Your Credibility By offering a
podcast on a particular subject, you're establishing yourself as
an expert
Associated Websites
in that subject. People like to buy from experts -
podcasting helps build trust and, by extension, grows sales.
3. Marketing Podcasts Add Value to Your Business
By offering a podcast, you're giving visitors to your website
something free - and something which they'll hopefully enjoy
enough to want to hear more of. This means that they'll become
repeat visitors and may even turn into customers.
4. Podcasts Build Loyalty Marketing podcasts work in much the
same way that email newsletters build loyalty towards your
business by providing free information to subscribers. As you
start to build up a listener base for your podcasts you'll be
creating your own form of word-of-mouth advertising as your
listeners tell other people about your podcasts and your
business.
5. Getting Started in Marketing Podcasting Creating a podcast is
surprising simple. In terms of hardware all you need is a
computer, mic and broadband connection. Simple, free pieces of
software such as audacity (http://audacity.sourceforge.net/)
allow you to record it, then it's a matter of saving the file as
.MP3 and uploading it to your server.
Once uploaded, your podcast is ready to be distributed, and this
can be done through aggregators such as iPodder (www.ipodder.org
) and FeedDemon (www.feeddemon.com ) or via web-based
directories such as Podcast Alley (www.podcastalley.com) and
BlastPodcast (www.blastpodcast.com) .
Some Podcasts for you to Start off With:
"The Marketing Moment" -
http://www.digitalpodcast.com/detail.php?id=3024 "Win Federal
Contracts" - http://www.podfeed.net/category_item.asp?id=2515
©2005 Robert Moment
About the author:
Robert Moment is a business strategist and author of "It Only
Takes a Moment to Score" found on Amazon.com and Barnes and
Noble. Robert shows entrepreneurs how to turn ideas into wealth,
how to avoid becoming a statistic - and have FUN! Download the
FREE Special Report, "17 Ways to Turn Your Content into Money"
at http://www.sellintegrity.com
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